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The SEO challenges of an ecommerce website

  When it comes to SEO, there are many challenges that a website has to go through. The problems, however, depend entirely on what type of site you are running. For an ecommerce website, it is easy to get things wrong when it comes to SEO. In this article,...

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A guide to redesigning a website without affecting SEO

One of the biggest misconceptions among website owners is that SEO only needs to be done once. Unfortunately, this isn’t the case.  Numerous fractions are altered during redesign including code and pages. If they are not properly handled, it can negatively...

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Facebook launches video marketing tool

My latest column looked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed to the trialling of new types of video content (360 and live streaming) on the service and the increasing importance of video in its...

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How to remove unwanted results from Google

Remove unwanted results from Google Discovering your business has a bad search result associated with it, is a business owner's worst nightmare. All of the hard work you’ve put into ensuring your customers are satisfied with your product or service, may be...

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Online Reputation Management

Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that...

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Ten SEO aspects for web designers to master

Web design isn’t just about aesthetics; it’s about how a site is put together under the hood. Design choices can have a big impact – positive or negative – on a site’s SEO. In turn, this can affect the site’s performance over its entire lifetime. If you’re...

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Is Google Analytics compliant with GDPR? Analytics

GDPR (General Data Protection Regulation) is set to revolutionize how we process and store data in the digital age, with the aim of giving individuals more control of their personal data. Google Analytics will act as the data processor and your...

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