Search Engine Optimization (SEO)

Search Engine Optimization is highly needed skill to have when marketing on the Google Search Engine. We have an array of ideas that bring highly qualified web search (Google, bing, yahoo) and social media traffic. Implementing SEO tools for your business will develop organic lead generation. It may be more sales for your e-commerce, a new client for your Law office or another patient at your dentistry. By the way.. What is SEO? Search Engine Optimization (according to wikipedia) is the process of affecting the visibility of a website or a web page in a web search engines’ unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

We Strongly Focus on Acquisition of Search Traffic

We strongly focus on the acquisition of search traffic.  Our basic packages are highly advanced and suit most websites.  However, we know that many companies need SEO best practices and help establishing an internal content publishing editorial process. I Win Marketing specializes in defining a SEO content strategy, editorial calendar and training the internal staff what to create.

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SEO Content Strategy

Editorial Calendar

Staff Training

Online Public Relations/Press Release Optimization:

Newsworthy items can spread extremely fast over the Internet, and you can easily target the audience that is interested in your message. Online PR is an efficient and less expensive route than traditional public relations. Online press releases also add SEO and website optimization benefits by sending traffic and links back to your site. We can help you announce new developments in your company and make the most of the SEO and PR benefits.

i Win Marketing Analytics:

Search marketing campaigns should be by closely and regularly analyzed. I Win Marketing will set up analytic reporting on your site and then offer professional consultation and recommendations on how to take advantage of the data. We examine all the relevant metrics and data related to your site visitors to determine what keywords and search engines are driving the most traffic, and what changes need to be made to your site to increase relevant traffic and conversions.

Reporting/KPIs:

At I Win Marketing we believe in being completely accountable to our clients. We provide a detailed SEO report of your website’s key performance indicators (KPI) so you can easily see the improvements made from our efforts.

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